GENICON is recognized as an emerging leader in the design, production, and distribution of patented surgical instrumentation focused exclusively on laparoscopic surgery. Founded in 1998 and based in Orlando, Florida, GENICON is a privately held firm in which several of our shareholders are surgeons who utilize our products. GENICON remains today as it originated: a company driven to meet the needs of modern-day healthcare through the harmonization of clinical needs and the economic demands of a global healthcare system.
We began as an Original Equipment Manufacturer and produced products for larger medical device firms with their own brand labeling. However, with the advent of acquisitions within the medical device sector during the late 1990’s, GENICON took the initiative to bring product directly to the surgical market in the U.S. and abroad. Distribution began in earnest in 1999 within Western Europe and continued to expand over the next few years throughout the U.S. and Central and South America, as well as through several countries in the Pacific Rim and the Middle East.
Support for the expansion of GENICON’s global distribution system was provided by the US Commerce Department, World Trade Center, Enterprise Florida, and the Orlando Economic Development Commission. In 2002, GENICON was recognized for its focus on exports by the US Commerce Department and received an Export Achievement Award by Secretary Evans. Furthermore, Governor Jeb Bush, Mayor Glenda Hood, and other local and state government officials have personally led trade missions to countries to expand exports of Florida based firms and invited GENICON to attend.
Product concepts and ongoing development originate from a distinguished panel of surgeons within GENICON’s Clinical Product Review Board. The panel includes General, Gynecologic, Urologic and Pediatric Surgeons who provide insight to product design that will meet the needs of our global surgeon client base. Our Research & Development team, comprised of mechanical and electrical engineers richly experienced in medical device design and manufacturing, bring these concepts to reality.
GENICON products are manufactured within our ISO 13485 certified facility in Orlando, Florida, and distributed to over 44 countries around the world.
>> Learn more about our commitment to Quality
Our product line includes several families of laparoscopic devices such as Trocar Cannula Systems (Bladeless Products, Shielded & Pyramidal Tip Systems as well as Hasson “Open Style” Ports); Lavage Products; Mono-Polar and Bi-Polar Instrumentation. Given our experience in supplying our products to hundreds of surgeons around the world, we are proud of our attention to quality throughout our entire product offering. GENICON maintains a clean bill of health with the US based FDA as well as other health regulatory agencies around the world.
Value obtained through cutting edge design and focused “by surgeons, for surgeons” is what separates GENICON from any other company. We are poised to embrace the future challenges of a global health care market and pursue these opportunities with great vigor.
It’s GENICON’s Mission to be a world leader in the concept, design, manufacture, and distribution of minimally invasive surgical products and services.
GENICON shall provide innovative medical devices and services that meet or exceed the expectations of our customers for quality, cost, delivery, and performance, while complying with regulatory requirements and maintaining the effectiveness of the quality management system.
Through our employees, GENICON embraces key values of:
- Customer focus: Achieve our mission, our primary focus is to make our Customers successful in executing their work by serving their need.
- Teamwork: Working together, we create a force multiplier for intelligent solutions and Customer satisfaction.
- Integrity: Integrity and honest behavior is the cornerstone of the trust we create with all stakeholders. At all times, GENICON shall abide by legal and regulatory requirements.
- Innovation: The best source of growth is the creativity of our people. All employees contribute to finding the right answers, and all employees are accountable for continually improving.
- Leadership: Take personal responsibility for making our company successful. Each of us has multiple opportunities daily to please a Customer, help a colleague, and do our jobs better